Do I need a full rebrand or just a refresh?

Not always a full rebrand. Most projects start with a brand audit — sometimes a tone-of-voice update and a visual refresh is all you need to feel current again.

What's included in the visual identity?

Logo, type system, colour palette, photography direction, iconography and a Canva or Adobe template kit your team can actually use day-to-day.

How long does a brand strategy project take?

Typically 4–8 weeks from kickoff to launch playbook, depending on how many stakeholders are involved and how much research the positioning needs.

Do you do brand naming as well?

Yes — naming, strapline, domain checks and trademark sense-checks are available as part of a positioning engagement or as a standalone sprint.

Can you brand a new business from scratch?

Yes. Startup brand sprints cover positioning, name, identity and a launch toolkit so you're ready to trade — usually inside 3–4 weeks.

Will my team know how to use the brand after launch?

Yes — every project ends with a short brand playbook plus a walkthrough session so marketing, sales and ops all apply it consistently.

Brand Strategy & Identity.

Positioning, tone and visuals that make people remember you.

Brand work for businesses that want to stand out, not blend in. Positioning, naming, tone of voice and visual identity — delivered with a playbook your team can actually use.

Brand audit
Positioning workshop
Visual identity
Messaging guide
Launch playbook

How it works

Step 01
Discover
Workshops with you and your team to surface what makes the business different.
Step 02
Define
Positioning statement, audience profiles, tone of voice and key messages.
Step 03
Design
Logo, palette, type and a flexible system across print and digital.
Step 04
Launch
A rollout playbook so the brand actually lands across every touchpoint.

✦ How can Jack support you?

What are your marketing needs?

Type below for an instant idea of how I'd help — then drop your details for a personal follow-up.

Common questions

Do I need a full rebrand or just a refresh?: Not always a full rebrand. Most projects start with a brand audit — sometimes a tone-of-voice update and a visual refresh is all you need to feel current again.
What's included in the visual identity?: Logo, type system, colour palette, photography direction, iconography and a Canva or Adobe template kit your team can actually use day-to-day.
How long does a brand strategy project take?: Typically 4–8 weeks from kickoff to launch playbook, depending on how many stakeholders are involved and how much research the positioning needs.
Do you do brand naming as well?: Yes — naming, strapline, domain checks and trademark sense-checks are available as part of a positioning engagement or as a standalone sprint.
Can you brand a new business from scratch?: Yes. Startup brand sprints cover positioning, name, identity and a launch toolkit so you're ready to trade — usually inside 3–4 weeks.
Will my team know how to use the brand after launch?: Yes — every project ends with a short brand playbook plus a walkthrough session so marketing, sales and ops all apply it consistently.

Explore more

Other services

← All services ← Back to home

Brand Strategy & Identity.

How it works

Discover

Define

Design

Launch

What are your marketing needs?

Common questions

Other services