Do I need a blog to get an apprenticeship?

No — but having one dramatically increases interview rates.

Where should I host it?

Any modern platform — WordPress, Ghost, custom site. Domain name > platform.

Weekly for 12 weeks, then monthly.

Yes — every post, every time.

Content · 6 min read

How to use blogging in 2026 to land a UK apprenticeship — SEO, personal brand and portfolio all in one strategy.

By Jack Frampton, Apprentice Advocate working at Queen's College, Taunton · Published 15 July 2026

Blogging is the single most under-used move for aspiring apprentices. Here's the 2026 playbook.

Not "marketing" — pick "apprenticeship marketing", "sport marketing", "school marketing".

One post a week for 12 weeks. Then measure.

Real questions, clear titles, Google Search Console to measure.

Do I need a blog to get an apprenticeship?: No — but having one dramatically increases interview rates.
Where should I host it?: Any modern platform — WordPress, Ghost, custom site. Domain name > platform.
How often to post?: Weekly for 12 weeks, then monthly.
Should I share on LinkedIn?: Yes — every post, every time.