Content · 6 min read
Blogging your way into an apprenticeship (2026 playbook)
How to use blogging in 2026 to land a UK apprenticeship - SEO, personal brand and portfolio all in one strategy.
By Jack Frampton, Marketer at Queen's College, Taunton · Published 15 July 2026
Blogging is the single most under-used move for aspiring apprentices. Here's the 2026 playbook.
Pick a niche
Not "marketing" - pick "apprenticeship marketing", "sport marketing", "school marketing".
Publishing rhythm
One post a week for 12 weeks. Then measure.
SEO basics
Real questions, clear titles, Google Search Console to measure.
Related
Frequently asked questions
- Do I need a blog to get an apprenticeship?
- No - but having one dramatically increases interview rates.
- Where should I host it?
- Any modern platform - WordPress, Ghost, custom site. Domain name > platform.
- How often to post?
- Weekly for 12 weeks, then monthly.
- Should I share on LinkedIn?
- Yes - every post, every time.
Explore more on this site
- Apprenticeship Hub →Free mentoring, vacancy help and guides for school leavers, parents and employers.
- Marketing Portfolio →Campaign design, sports graphics, editorial work and photography from Queen's College, Taunton.
- Video →Behind the scenes video and short-form apprenticeship content.
- About Jack Frampton →Marketer, apprenticeship advocate and Taunton keynote speaker.
About the author
Marketer at Queen's College, Taunton · Apprenticeship advocate
Jack Frampton is a marketer at Queen's College, Taunton, working across digital marketing, SEO, design, content and photography. He came through the apprenticeship route himself, founded the Taunton Apprenticeship Evening and speaks in schools across Somerset and the South West about apprenticeships as a route into marketing. He offers free mentoring for school leavers, parents and employers.
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