The blog
Marketing, apprenticeships and how media moves people.
Long-form writing from a multi-channel marketing apprentice in Taunton. No fluff, no listicles — just what I've learned running real campaigns at Queen's College and with South West clients.
Apprenticeships · 6 min read
Why I believe apprenticeships are the best route into marketing
Three years in, no student debt, and a portfolio of real campaigns. Here's why a marketing apprenticeship beats a marketing degree for most people in 2026.
29 May 2026 · Read →
Brand & storytelling · 7 min read
How does media connect with people?
Reach is cheap. Connection is rare. A working theory of why some campaigns stop the scroll and others get muted — written from inside a school marketing team.
25 May 2026 · Read →
Marketing strategy · 7 min read
Omnichannel vs multichannel marketing: what's the difference?
They sound interchangeable. They're not. The real difference in customer experience, tech setup and ROI — plus which one your business actually needs.
7 June 2026 · Read →