How many reviews do I need to rank locally?

Aim for 50+ Google reviews with a 4.5+ average within 12 months.

Should hospitality businesses be on TikTok?

Only if you or a team member enjoy making the content — enthusiasm shows on camera.

£300–£900 per half-day in Somerset for food/interior photography.

Yes — it's the single biggest driver of walk-in and near-me searches.

Hospitality · 6 min read

Marketing tactics that actually work for Somerset hospitality in 2026 — the review-driven playbook for pubs, cafes and boutique hotels.

By Jack Frampton, Apprentice Advocate working at Queen's College, Taunton · Published 15 July 2026

Somerset hospitality — pubs, cafes, farm shops, boutique hotels — lives or dies on reviews, photos and events. Here's the 2026 playbook.

Frequency, replies, and a clear review-request routine post-visit.

One decent photographer per season beats a year of phone snaps. Real dishes, real people.

Quiz nights, tasting menus, live music. Promote via Meta Ads local and Google Business Profile events.

How many reviews do I need to rank locally?: Aim for 50+ Google reviews with a 4.5+ average within 12 months.
Should hospitality businesses be on TikTok?: Only if you or a team member enjoy making the content — enthusiasm shows on camera.
How much for hospitality photography?: £300–£900 per half-day in Somerset for food/interior photography.
Does Google Business Profile really matter?: Yes — it's the single biggest driver of walk-in and near-me searches.