Marketing · 6 min read
How we market the Taunton Apprenticeship Evening: a school marketing case study
A behind-the-scenes marketing case study of the Taunton Apprenticeship Evening at Queen's College, Taunton - channels, creative, and what actually filled the room.
By Jack Frampton, Marketer at Queen's College, Taunton · Published 29 July 2026
Filling a hall in Taunton on a Tuesday in March takes more than a poster in reception. Here's the marketing plan behind the apprenticeship evening, written up as a case study you can copy.
Audience first: three, not one
Students, parents and employers each need different copy. One asset for all three converts none of them.
Channels that worked
Queen's College Facebook for parents, Queen's College Instagram for students, LinkedIn for employers, and direct email to Somerset schools and colleges including Bridgwater & Taunton College.
Creative that carried
One recognisable landscape key visual, reformatted for feed, story, email header and print. Consistency beats novelty when the budget is zero.
The measurement
Registrations by source, not impressions. Read marketing for Somerset schools for the wider playbook.
Frequently asked questions
- What's the biggest mistake in school event marketing?
- Writing one message for students, parents and employers at once. Segment the copy even if the creative stays the same.
- How far ahead should promotion start?
- Ten to twelve weeks for employers, six weeks for parents, three weeks for students.
Explore more on this site
- Apprenticeship Hub →Free mentoring, vacancy help and guides for school leavers, parents and employers.
- Marketing Portfolio →Campaign design, sports graphics, editorial work and photography from Queen's College, Taunton.
- Video →Behind the scenes video and short-form apprenticeship content.
- About Jack Frampton →Marketer, apprenticeship advocate and Taunton keynote speaker.
Related reading
About the author
Marketer at Queen's College, Taunton · Apprenticeship advocate
Jack Frampton is a marketer at Queen's College, Taunton, working across digital marketing, SEO, design, content and photography. He came through the apprenticeship route himself, founded the Taunton Apprenticeship Evening and speaks in schools across Somerset and the South West about apprenticeships as a route into marketing. He offers free mentoring for school leavers, parents and employers.
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