Content marketing · 7 min read
Content marketing strategy for Somerset businesses
How to build a sustainable content marketing strategy for a Somerset business in 2026 — pillars, formats, distribution and measurement.
By Jack Frampton, Multi-Channel Marketer at Queen's College, Taunton · Published 15 June 2026
Most small businesses don't fail at content because they can't write — they fail because they have no system. Here's a content marketing strategy a one-person Somerset team can actually run.
Pick 3–5 content pillars
Pillars are the recurring themes you'll own. Mine, for example: apprenticeships, school marketing, local SEO, brand. Every piece of content fits a pillar. This is what turns random posts into a recognisable point of view.
Hub-and-spoke beats one-off posts
Write one long-form blog (the hub), then turn it into a LinkedIn post, three Instagram captions, a Reel, an email and a podcast clip (the spokes). One idea, eight outputs.
Distribution is half the job
Most content fails on distribution, not quality. Email it to your list, post it on LinkedIn, send it to three people who'd genuinely benefit. A 500-view article promoted well beats a 5,000-view article published silently.
Measure what compounds
Track organic traffic, email signups and inbound enquiries — not impressions. Use Search Console for content discovery insights.
Frequently asked questions
- Pick 3–5 content pillars?
- Pillars are the recurring themes you'll own. Mine, for example: apprenticeships, school marketing, local SEO, brand. Every piece of content fits a pillar. This is what turns random posts into a recognisable point of view.
- Hub-and-spoke beats one-off posts?
- Write one long-form blog (the hub), then turn it into a LinkedIn post, three Instagram captions, a Reel, an email and a podcast clip (the spokes). One idea, eight outputs.
- Distribution is half the job?
- Most content fails on distribution, not quality. Email it to your list, post it on LinkedIn, send it to three people who'd genuinely benefit. A 500-view article promoted well beats a 5,000-view article published silently.
- Measure what compounds?
- Track organic traffic, email signups and inbound enquiries — not impressions. Use Search Console for content discovery insights.