CRO · 6 min read
Landing pages that convert: a young marketer's 2026 checklist
The exact checklist a young UK marketer can use to build landing pages that convert 3–8% - headline, proof, form and copy.
By Jack Frampton, Marketer at Queen's College, Taunton · Published 10 July 2026
Landing pages are the highest-leverage skill in performance marketing. Here's what actually moves conversion rate in 2026.
Headline does 80% of the work
State the outcome and who it's for. "Free trial" is not a headline; "Get your Somerset business ranking in 90 days" is.
Proof above the fold
Star rating, logos of clients, one testimonial. Trust before ask.
Short form beats long
Name, email, one qualifying question. Every extra field cuts conversion 5–10%.
Load speed is CRO
Under 2 seconds. Compress images, defer scripts, host on a modern edge platform.
Frequently asked questions
- What's a good landing page conversion rate?
- 3–5% for cold traffic, 8–15% for warm. Below 2%, revisit headline or offer.
- How many CTAs should a landing page have?
- One primary. Secondary CTAs distract and reduce conversion.
- Video or static hero?
- Static loads faster and converts better on cold traffic. Video works for warm audiences and product demos.
- Should I A/B test?
- Only at 500+ conversions per variant. Below that, use judgment and copy testing.
Explore more on this site
- Apprenticeship Hub →Free mentoring, vacancy help and guides for school leavers, parents and employers.
- Marketing Portfolio →Campaign design, sports graphics, editorial work and photography from Queen's College, Taunton.
- Video →Behind the scenes video and short-form apprenticeship content.
- About Jack Frampton →Marketer, apprenticeship advocate and Taunton keynote speaker.
About the author
Marketer at Queen's College, Taunton · Apprenticeship advocate
Jack Frampton is a marketer at Queen's College, Taunton, working across digital marketing, SEO, design, content and photography. He came through the apprenticeship route himself, founded the Taunton Apprenticeship Evening and speaks in schools across Somerset and the South West about apprenticeships as a route into marketing. He offers free mentoring for school leavers, parents and employers.
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