Charities · 6 min read
Marketing for Somerset charities and non-profits
Low-budget, high-impact marketing tactics for Somerset charities and non-profits in 2026 - email, Google Ad Grants, storytelling and events.
By Jack Frampton, Marketer at Queen's College, Taunton · Published 15 July 2026
Somerset has hundreds of small charities running on volunteer hours. Marketing here needs to punch above its weight without a budget. Here's what works.
Google Ad Grants
Registered charities get $10k/month in free Google Ads - vastly under-used in Somerset.
Storytelling
One story per beneficiary per month. Long enough to move people, short enough to share.
Local partnerships
Independent schools like Queen's College, Taunton, sports clubs and Somerset Council partnerships all amplify reach.
Monthly newsletter, quarterly appeal. That's it. See the email guide.
Frequently asked questions
- How do charities apply for Google Ad Grants?
- Via Google for Nonprofits - approval typically takes 2–4 weeks.
- Should charities pay for marketing?
- For strategy yes, for execution volunteer + intern models often work fine.
- How often should charities email supporters?
- Monthly newsletter plus quarterly campaign is the sweet spot.
- Do apprentices work with charities?
- Yes - charities can host apprentices funded by the levy of a partner employer.
Explore more on this site
- Apprenticeship Hub →Free mentoring, vacancy help and guides for school leavers, parents and employers.
- Marketing Portfolio →Campaign design, sports graphics, editorial work and photography from Queen's College, Taunton.
- Video →Behind the scenes video and short-form apprenticeship content.
- About Jack Frampton →Marketer, apprenticeship advocate and Taunton keynote speaker.
About the author
Marketer at Queen's College, Taunton · Apprenticeship advocate
Jack Frampton is a marketer at Queen's College, Taunton, working across digital marketing, SEO, design, content and photography. He came through the apprenticeship route himself, founded the Taunton Apprenticeship Evening and speaks in schools across Somerset and the South West about apprenticeships as a route into marketing. He offers free mentoring for school leavers, parents and employers.
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