Marketing for tradespeople in Somerset: a no-fluff 2026 guide

Marketing for tradespeople in Somerset is unglamorous but predictable: GBP, reviews, vans, and a website that doesn't embarrass you. Skip the fluff.

GBP first, website second

Most enquiries arrive via Google's Map Pack. A category-correct, photo-rich, review-fresh Google Business Profile beats a £4,000 website for lead volume in your first year.

Checkatrade, MyBuilder or direct?

Lead-gen platforms work in the early years but they're rented audiences. The smart trade builds GBP, a basic website and a referral system in parallel so the platform spend can taper.

Reviews on a system

Send a polite text the day after job completion with a short Google review link. Aim for 2–4 per week consistently. This single habit outranks competitors faster than any other tactic.

Branded vans, branded vests

Cheap, durable offline marketing. Every job site is a billboard for the neighbours. Pair with a sandwich-board callout for current work.

Frequently asked questions

GBP first, website second?

Most enquiries arrive via Google's Map Pack. A category-correct, photo-rich, review-fresh Google Business Profile beats a £4,000 website for lead volume in your first year.

Checkatrade, MyBuilder or direct?

Lead-gen platforms work in the early years but they're rented audiences. The smart trade builds GBP, a basic website and a referral system in parallel so the platform spend can taper.

Reviews on a system?

Send a polite text the day after job completion with a short Google review link. Aim for 2–4 per week consistently. This single habit outranks competitors faster than any other tactic.

Branded vans, branded vests?

Cheap, durable offline marketing. Every job site is a billboard for the neighbours. Pair with a sandwich-board callout for current work.