B2B · 6 min read
B2B marketing basics for young UK marketers in 2026
The B2B marketing fundamentals every young UK marketer should know in 2026 - LinkedIn, ABM, content and how to work with sales.
By Jack Frampton, Marketer at Queen's College, Taunton · Published 10 July 2026
B2B marketing is more forgiving than DTC but less legible. Here's the young-marketer version of what actually works in the UK in 2026.
LinkedIn is the whole channel
90% of UK B2B buyers research on LinkedIn. Founder-led content, employee advocacy and thoughtful ads all belong there.
ABM without the enterprise cost
Pick 50 target accounts. Personalised outreach, custom landing pages, and warm intros. Beats broad prospecting for high-value B2B.
Content that sales uses
Every marketing asset should shorten a sales conversation. Case studies, comparison pages, ROI calculators.
Working with sales
Weekly 30-minute alignment call. Shared pipeline. Feedback loop on which content actually closes.
Frequently asked questions
- Is cold email dead for B2B?
- Not dead - but the bar is high. Under-personalised outreach gets ignored; genuinely researched outreach still books meetings.
- How much should B2B companies spend on marketing?
- 6–12% of revenue for growing UK B2B companies. Skewed toward content, LinkedIn and events.
- Should I run B2B ads on Meta?
- Rarely worth it. LinkedIn Ads and Google Search are the two channels most B2B budgets belong on.
- How long is a B2B marketing feedback loop?
- 3–9 months typically. Longer than DTC - plan accordingly.
Explore more on this site
- Apprenticeship Hub →Free mentoring, vacancy help and guides for school leavers, parents and employers.
- Marketing Portfolio →Campaign design, sports graphics, editorial work and photography from Queen's College, Taunton.
- Video →Behind the scenes video and short-form apprenticeship content.
- About Jack Frampton →Marketer, apprenticeship advocate and Taunton keynote speaker.
About the author
Marketer at Queen's College, Taunton · Apprenticeship advocate
Jack Frampton is a marketer at Queen's College, Taunton, working across digital marketing, SEO, design, content and photography. He came through the apprenticeship route himself, founded the Taunton Apprenticeship Evening and speaks in schools across Somerset and the South West about apprenticeships as a route into marketing. He offers free mentoring for school leavers, parents and employers.
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