Audit · 6 min read
How to run a marketing audit as a young marketer
The exact framework a young UK marketer can use to audit a client's marketing in one week - deliverables, findings and how to present.
By Jack Frampton, Marketer at Queen's College, Taunton · Published 10 July 2026
A marketing audit is the highest-margin service a young marketer can offer. Here's the framework I use.
Scope in one meeting
Audience, current channels, goals for next 12 months, budget, three pain points. Under 60 minutes.
Data pulls
GA4, Google Search Console, Google Business Profile, ad-account reports, email metrics for last 12 months. Screenshot everything.
Findings framework
What's working (keep), what's leaking (fix), what's missing (build). Three columns, ranked by impact.
Present as a one-hour walk-through
Slides, not a PDF report. Live discussion beats written silence for buy-in.
Frequently asked questions
- How much should I charge for a marketing audit?
- £500–£2,000 depending on business size and channel count.
- How long should an audit take?
- 3–5 working days including deliverables and presentation.
- Can audits lead to retainer work?
- Yes - around 40–60% of audits convert to retainer or project work if you leave clear next steps.
- What tools do I need for an audit?
- GA4, GSC, Semrush free tier, and a shared drive. Everything else is optional.
Explore more on this site
- Apprenticeship Hub →Free mentoring, vacancy help and guides for school leavers, parents and employers.
- Marketing Portfolio →Campaign design, sports graphics, editorial work and photography from Queen's College, Taunton.
- Video →Behind the scenes video and short-form apprenticeship content.
- About Jack Frampton →Marketer, apprenticeship advocate and Taunton keynote speaker.
About the author
Marketer at Queen's College, Taunton · Apprenticeship advocate
Jack Frampton is a marketer at Queen's College, Taunton, working across digital marketing, SEO, design, content and photography. He came through the apprenticeship route himself, founded the Taunton Apprenticeship Evening and speaks in schools across Somerset and the South West about apprenticeships as a route into marketing. He offers free mentoring for school leavers, parents and employers.
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