Audit · 6 min read
How to run a marketing audit as a young marketer
The exact framework a young UK marketer can use to audit a client's marketing in one week — deliverables, findings and how to present.
By Jack Frampton, Apprentice Advocate working at Queen's College, Taunton · Published 10 July 2026
A marketing audit is the highest-margin service a young marketer can offer. Here's the framework I use.
Scope in one meeting
Audience, current channels, goals for next 12 months, budget, three pain points. Under 60 minutes.
Data pulls
GA4, Google Search Console, Google Business Profile, ad-account reports, email metrics for last 12 months. Screenshot everything.
Findings framework
What's working (keep), what's leaking (fix), what's missing (build). Three columns, ranked by impact.
Present as a one-hour walk-through
Slides, not a PDF report. Live discussion beats written silence for buy-in.
Frequently asked questions
- How much should I charge for a marketing audit?
- £500–£2,000 depending on business size and channel count.
- How long should an audit take?
- 3–5 working days including deliverables and presentation.
- Can audits lead to retainer work?
- Yes — around 40–60% of audits convert to retainer or project work if you leave clear next steps.
- What tools do I need for an audit?
- GA4, GSC, Semrush free tier, and a shared drive. Everything else is optional.