Consulting · 6 min read
Working with a Gen Z marketing consultant in Somerset: what to expect
Why Somerset businesses are hiring Gen Z marketing consultants — and how to brief one so the relationship pays off.
By Jack Frampton, Multi-Channel Marketer at Queen's College, Taunton · Published 1 July 2026
More Somerset businesses are hiring Gen Z marketers directly — not because we're cheap (we're not) but because native fluency in social, AI and short-form video is now a genuine competitive advantage. Here's how the relationship works well.
What we're actually good at
What we usually need help with
Long-cycle B2B strategy, senior stakeholder navigation, and enterprise procurement. Pair us with a senior lead and the combination is powerful.
How to brief us
Outcomes not tactics. "We need 50 qualified enquiries per quarter" is a great brief. "Do TikTok" is a bad one — let the specialist pick the channel.
Fair rates in the South West
£35–£75/hour is a reasonable band. Retainers £600–£2,500/month depending on scope. Below that, expect junior output; above, expect strategy plus execution.
Frequently asked questions
- Why hire a young marketer?
- Native fluency in the platforms and tools that dominate 2026 marketing — social video, AI, community — plus fresh perspective on brands.
- Are Gen Z marketers less experienced?
- In years, yes. In current-channel expertise, often more experienced than senior generalists. Match them with a senior mentor and it works.
- Do you only do social media?
- No — I run SEO, email, paid ads, web and print for Queen's College and freelance clients. Social is one channel of many.
- How do I find one in Somerset?
- LinkedIn is the fastest route. Look for people who publish work, not just credentials.