Who runs marketing at Queen's College, Taunton?

Queen's College, Taunton has an in-house marketing function. Jack Frampton, a Level 3 Multi-Channel Marketing Apprentice, runs day-to-day SEO, email, content, photography and paid social alongside the Admissions team and Senior Leadership.

What makes independent school marketing different?

Independent school marketing balances brand and tradition with a fast, parent-facing digital funnel. Decisions are made by parents who research extensively before enquiring, so SEO, content and email are central — not paid acquisition alone.

What results does the Queen's marketing team measure?

Open day registrations, prospectus downloads, organic enquiries, email engagement, ticket revenue for events, and brand search lift on Google over time.

Marketing case study: inside Queen's College, Taunton

Queen's College, Taunton is one of the South West's leading independent schools. Marketing for an independent school is a unique brief — community-led, parent-facing, brand-sensitive and tightly seasonal. Here's a case study of how the in-house marketing function runs.

The starting point

The opportunity: long-standing brand equity, an active community, and a calendar of events most parents already know about. The work: tighten the digital funnel — SEO, email, paid social, Google Business Profile — so prospective parents can find, evaluate, and enquire faster.

SEO and content

Built around real parent searches: open mornings, fees, scholarships, sixth form, sport, boarding. Each surface has a dedicated page with original copy, real photography and proper schema. Google Search Console drives the priority list.

Email marketing

Segmented sends in Mailchimp by year-group, current parent vs prospective, and event interest. Recent campaigns (Cricket, Comedy, Summer Ball, Show in a Week, Fashion Upcycling) drove £3,790 in ticket revenue across a single summer — see the homepage stats.

Photography and design

In-house photography for sport, music, drama, admissions and events. Graphic design in Canva and Adobe Creative Cloud for the prospectus, posters, social and the school's wider brand assets — see the work page for examples.

What the apprenticeship adds

Running this in-house while training on the Multi-Channel Marketer (Level 3) standard keeps the work informed by current best-practice and pushes me to ship faster than a traditional marketing junior would. The school benefits from a marketer working at 2026 pace; I benefit from a portfolio of real campaigns.