About · 6 min read
High-converting email funnels - how Jack Frampton builds them
Behind the scenes of the email funnels Jack Frampton builds in Klaviyo - segmentation, welcome flows, nurture and re-engagement.
By Jack Frampton, Marketer at Queen's College, Taunton · Published 17 July 2026
Email is still the highest-ROI channel in marketing. Here's how I build funnels that actually convert - most of them inside Klaviyo.
Segment first, send second
No spray-and-pray. Segmentation is 80% of open rate. See email marketing for young marketers.
Welcome, nurture, re-engage
Three flows every brand should own before anything else. Setup takes 5–10 days.
Measure the money
Revenue per recipient beats open rate every day. Report on the metrics that move cash.
Frequently asked questions
- Do you only work in Klaviyo?
- Klaviyo, Mailchimp and Beehiiv are the three I build in most often.
Explore more on this site
- Apprenticeship Hub →Free mentoring, vacancy help and guides for school leavers, parents and employers.
- Marketing Portfolio →Campaign design, sports graphics, editorial work and photography from Queen's College, Taunton.
- Video →Behind the scenes video and short-form apprenticeship content.
- About Jack Frampton →Marketer, apprenticeship advocate and Taunton keynote speaker.
About the author
Marketer at Queen's College, Taunton · Apprenticeship advocate
Jack Frampton is a marketer at Queen's College, Taunton, working across digital marketing, SEO, design, content and photography. He came through the apprenticeship route himself, founded the Taunton Apprenticeship Evening and speaks in schools across Somerset and the South West about apprenticeships as a route into marketing. He offers free mentoring for school leavers, parents and employers.
Contact: