Analytics · 6 min read
Marketing analytics for young marketers: the 2026 setup
The exact analytics setup a young UK marketer should install for every client - GA4, GSC, conversion tracking and reporting.
By Jack Frampton, Marketer at Queen's College, Taunton · Published 10 July 2026
Analytics is where most junior marketers panic. Here's the exact setup that covers 95% of client needs.
GA4 configured properly
Enhanced measurement on, conversions defined, cross-domain if applicable, Google Search Console linked, UTM discipline enforced.
Server-side where it matters
For ecommerce or lead-gen over £2k/month spend, server-side tagging via GTM. Client-side alone loses 15–30% of events.
One dashboard per client
Looker Studio or a Notion embed. Traffic, conversions, revenue, top pages. Update monthly.
Attribution without lying
Data-driven attribution in GA4 + platform reports + a monthly conversation. No single view is complete.
Frequently asked questions
- Is GA4 fully replacing Universal Analytics?
- Yes - UA stopped collecting data in 2023. GA4 is the current standard.
- Do I need server-side tagging?
- For spend under £2k/month, no. Above that, yes - cost of missing data exceeds setup.
- How often should I check analytics?
- Weekly for trend spotting, monthly for reporting. Daily checks cause overreaction to noise.
- Which paid analytics tool is worth it?
- Semrush or Ahrefs for SEO once organic is meaningful. Nothing else is essential for most young marketers.
Explore more on this site
- Apprenticeship Hub →Free mentoring, vacancy help and guides for school leavers, parents and employers.
- Marketing Portfolio →Campaign design, sports graphics, editorial work and photography from Queen's College, Taunton.
- Video →Behind the scenes video and short-form apprenticeship content.
- About Jack Frampton →Marketer, apprenticeship advocate and Taunton keynote speaker.
About the author
Marketer at Queen's College, Taunton · Apprenticeship advocate
Jack Frampton is a marketer at Queen's College, Taunton, working across digital marketing, SEO, design, content and photography. He came through the apprenticeship route himself, founded the Taunton Apprenticeship Evening and speaks in schools across Somerset and the South West about apprenticeships as a route into marketing. He offers free mentoring for school leavers, parents and employers.
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